OTT Outlook in 2024: The 2024 scenario expects cost-effective content strategies with a decline in experimental content. Mergers between major platforms like Zee/Sony and potential collaborations like RIL/Disney may restructure the market dynamics, impacting bargaining power and content costs. Why in discussion? The OTT market in India is currently struggling with a trade-off between growth … Continue reading OTT Scene In The Year 2024